Advertising and marketing resources and books from BestOfAdvertising.net

Direct Mail: Advertising, promotional and marketing ideas. How to get yourself noticed big-time without getting arrested.
Advertising & Marketing News: Check out news about the business of advertising and marketing - updated frequently.

LogoYes.com: Logo Design – both do-it-yourself & custom designed.
LeadConnect: LeadConnect provides a cost-effective way to ensure potential customers find your business on all the major search engines (including Google, Yahoo, and MSN) as well as online yellow pages and local directories -— connecting your company with local customers ready to buy.
Ingenio Pay Per Call: With approximately 14 million businesses in the U.S. and less than 300,000 of these engaged in click-based online advertising, it is clear that the “one size fits all” approach to online advertising doesn’t work -— especially when it comes to local merchants and service providers who do not have or operate e-commerce websites. Ingenio Pay Per Call offers an innovative twist on the traditional method of search-based online advertising: it enables you to attract millions of small, local and service based businesses to pay-for performance advertising with an online solution that delivers a phone call instead of a click. Ingenio Pay Per Call is an ideal solution for the millions of local businesses who know the value of a phone call lead -— studies show that these small businesses prefer incoming calls to website clicks by a ratio of 2 to 1. With Ingenio Pay Per Call, these businesses can acquire new customers online—and pay only after they receive an incoming phone call.
Search123: Want additional Search traffic at a fraction of the cost? Give them a try. Deposit at least $50 and they'll throw in an additional $20.
Give to Get Marketing Solution: Everything you need to know to attract customers to your business, so you can sell a lot more of your products or services. You'll also see programs about getting organized.
kanoodle.com: Advertise your website today with this pay-per-click service and increase your ROI.
ah-ha.com: Receive all the branding and exposure the Internet can offer -- at a price you can afford. Drive targeted traffic to your site for a fraction of the cost of traditional advertising.
The Joint Venture Marketing Directory: Tons of businesses, web site owners and ezine publishers that are open to joint venture marketing and barter offers.
roving.com: An email marketing manager for small business through which you can build and manage your opt-in email lists, create great looking HTML newsletters and promotionss, and track your results with extensive reporting features.
eBook Pro: Find out how to package your text, HTML, Flash, audio/video etc. into secure eBook software that not only protects, but also collects contact information you can use to market your products or service too!
Internet Marketing Tips Newsletter: Subscribe for free to this newsletter written by Corey Rudl, an Internet Marketing guru.
Discount Newspaper Ads - $.78 each: Make one call and place a 25 word classified ad in 280 different newspapers for only 78 cents each.
SearchUP.com: A categorized list of subjects available on the net, where you can purchase a position for a specific subject area.
Internet News Bureau: Get the word out to 1200 online media outlets instantly.

1st Steps: Marketing and Design Daily: Oriented towards marketing on the web.
Ad*Access Project: Funded by the Duke Endowment "Library 2000" Fund. Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
AdForum.com: brought to you by Maydream, a global information provider, in a unique partnership with the Department of Advertising at the University of Texas and influential advertising consultants from around the world.
Advertica.com: Trilingual portal for Latin America's advertising and marketing communities, offers real-time news geared to industry.
Advertising Age: Source of marketing, advertising and media news, information and analysis.
Advertising Graveyard, The: Ad campaigns which never quite made it out the door.
Advertising Law: Maintained by a partner in the Washington, D.C. law firm of Arent Fox Kintner Plotkin & Kahn.
Advertising Law Resource Center: Contains information for advertisers, agencies, attorneys, and other ad professionals. They publish "Advertising Compliance".
Advertising Quotes: Quotes in lots of categories from the Dept of Advertising at the University of Texas at Austin.
Advertising World: Marketing Communications Directory from the Dept of Advertising at the University of Texas at Austin. Resources for advertising & marketing professionals, students, and teachers.
Brand Marketing: A monthly trade newspaper for brand managers, sales and marketing executives, and anyone responsible for bringing branded products to the consumer market.
BrandChannel.com: Lively debate, informed analysis, career insights, and industry research on the subject of brands and branding.
BrandWeek Online: Affiliated with AdWeek.
BuildingBrands: Focused on brands, branding, marketing and communications. It has been set up by a small team of marketing professionals (including senior client and advertising agency people) as a way of sharing many years of experience in building brands that build business.
BzzAgent: Marketing via a network of volunteer brand evangelists who participate in Word-of-Mouth (WOM) campaigns.
Communication Arts: For graphic designers, art directors, copywriters, photographers, illustrators, and multimedia designers.
Concept Group: Provides unique company and product marketing strategy and high-end creative design for advertising, marketing, publications and other print and online collateral.
customersat.com: Resource and destination for customer satisfaction and survey research professionaks.
D&B Sales & Marketing Solutions: Helps target prospects with marketing information on 12 million US businesses and 35 million contact names from leading data sources like Dun and Bradstreet.
Database Marketing Institute: Education and software for Relationship Marketing.
Direct Magazine: Covers everything of interest to the direct marketeer, including postal and regulatory concerns, internet marketing and all the other challenges facing direct marketering professionals.
Direct Marketing News: The online daily newspaper of Direct Marketing.
DMNews: About Direct Marketing.
DMPLAZA: Organizes and Indexes Web information relating to the Direct Marketing industry.
Edith Roman Associates: List broker and manager. Offers a search engine with over 30,000 mailing lists worldwide plus downloadable articles.
Faith Popcorn: Faith Popcorn, best-selling author of Clicking and The Popcorn Report, is founder of BrainReserve, the futurist marketing consultancy she established in 1974. Recognized as a Trend expert, she has identified such societal concepts as "Cocooning," "Cashing Out," "Anchoring" and "Pleasure Revenge."
Fotosearch Royalty-Free Photos: Royalty-Free Stock Footage and Photos.
GuestFinder: Service for people who work in the media to find guests and interview sources.
Impax: Award-winning experts in the fields of advertising (TV, radio, print); direct marketing; strategic development (including media planning); sales promotions; collateral materials; merchandising/premium items; public relations; and Web site development.
Institute for the Study of Business Markets: Sponsored by the Smeal College of Bus. Admin. at Penn State.
Journal of Brand Management: The latest ideas, techniques and developments from the major players in branding... Design, launch, advertising, promotion, audit, repositioning, perception, valuation, i.p. law.
Journal of Business & Industrial Marketing: Explores how leading-edge theory can be applied to solve real-world problems in business and industrial marketing.
Journal of Consumer Marketing: Examines issues and trends at the leading edge of consumer marketing and franchising.
Journal of Marketing: From the American Marketing Association.
Journal of Marketing Communications: Devoted to publishing research papers and information concerning all aspects of marketing communications and promotion management. It is a channel for discussing emergent issues such as relationship marketing and integrated marketing communications together with behavioural foundations of marketing communications and promotional management.
Journal of Marketing Management: Covers management of the marketing mix, customer behavior, marketing intelligence, and meta marketing (how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organizations).
LearnMarketing.net: Offers Basic theory and excercises, a computer generated voice that reads back to you, student notice board and chat room, a Marketing clipart section, versions in French and Spanish (as well as English), crossword and quiz, and useful links.
ListsNOW.com: Download mailing and telemarketing lists from Dun & Bradstreet and Polk.
Lovemarks: Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
Magazinedata: Rates, demos, data and online media kits for major consumer magazines.
MarcommWise: Offers marketing communications articles, news, resources, ROI calculators, book reviews, forums, a vendor directory and a glossary.
Marketing Management: From the American Marketing Association.
Marketing Online: News, employment listings, and entertainment for everyone involved, or interested in UK marketing.
Marketing Teacher: Dedicated totally to marketing learners. Marketing Teacher achieves this with its Lessonstore and marketing links. Lessonstore has a bank of short lessons, exercises, and answers, in the core marketing topics.
marketingexec.com: Sponsored by Marketing Bulletin Board, Inc. (a vendor of marketing card decks), this site has a marketer's toolkit, links to more than 100 marketing-related databases, and a marketing products showcase.
Media Resources: An online media directory that helps businesses find appropriate marketing and advertising opportunities.
PROMO Magazine: Devoted to sales promotion agencies and issues.
Promotional Products Association: A resource to find specialty promotional products distributors.
Reveries: Primary audience is marketing people at consumer goods and services companies. Also written for marketing people at agencies, consulting firms and marketing services companies. Blends marketing ideas and case studies with celebrity-style personal interviews, think pieces and marketing art.
Slipstream: An eclectic web resource for marketers.
SurveyMonkey.com: SurveyMonkey has a single purpose: to enable anyone to create professional online surveys quickly and easily. They've got a free Basic Subscription and an affordable Professional Subscription with more features.
Thought Equity: A premier supplier of production-ready commercials, stock footage, and ad concepts to the cable, broadcast and advertising community. They provide instant access to the industry's fastest-growing commercial and motion footage library and have "ready-to-recycle" commercials, collected from more than 300 ad agencies.
Trade-Show-Advisor.com: A "how to" resource guide for trade show exhibitors to help maximize effectiveness. The site exclusively features articles that cover event selection, planning, marketing, booth displays, staffing, graphics, lighting, software, speakers, giveaways, etc.
Trendwatching.com: Scans the world for the most promising consumer/marketing trends and related business ideas. Their monthly, free newsletter attracts senior professionals from mover than 80 countries.
USADATA.com: They provide information about consumer behavior in the on-line and off-line world on a national and local basis, along with business demographics, advertising expenditures, and targeted mailing lists for the insurance industry.
ventWeb: Interactive marketing guidance to meeting, conference and trade show promoters.
Whipple Sargent & Associates: Market Driven Strategic Services.
Demographics American Demographics / Marketing Tools County and City Data Books 1988 and 1994 U.S. data. Variables can be selected and formatted for a browser or for FTP download. CyberAtlas Statistics and demographics about web usage. Government Information Sharing Project U.S. and regional economic and demographic data. US Demography Part of an initiative to identify, document, and provide simple access to demographic information concerning The United States of America.
Direct Response / Ad Copy 10 Laws for Writing Letters that Get Results By Joe Vitale.
Market Research Academy of Marketing Science Review Publishes high quality theoretical and applied research in the areas of consumer behavior and marketing, and traditional articles, conceptual papers, databases, commentary, and other types of documents. @ResearchInfo.com The Online Community of the Market Research World. Nielsen Media Research - Interactive Services Provides television ratings and audience estimates. Quirk's Marketing Research Practical applications in marketing research. Case histories, discussion of technique articles and Data Use columns. STAT-USA/Internet Databases A service of the U.S. Department of Commerce. A site for the U.S. business, economic and trade community, providing authoritative information from the Federal government.
Marketing on the Net Ad Resource Resources designed to maximize web advertising and promotion efforts. Ad-Guide Internet Advertising, Marketing and Electronic Commerce. Banner Exchange Services A central listing of sites and organizations offering banner exchanges. CyberAtlas Internet Statistics and Market Research for Web Marketers. Electronic Markets The International Journal of Electronic Commerce and Business Media by the Institute for Media & Communications at the University of St. Gallen, Switzerland. eMarketer A great source of information about maketing online. Journal of Internet Marketing Informs professionals and supports discussions of electronic banking and commerce issues. Jupiter Communications Market Research on the Consumer Online Industry. NetMarketing 200 -- Best B-to-B Websites The top business-to-business web sites. Personalization.com News, information and analysis on Web personalization.
Organizations & Associations American Advertising Federation 50,000 members committed to making advertising a positive force in America's economy and culture. American Academy of Advertising An organization of advertising scholars and professionals with an interest in advertising and advertising education. American Association of Advertising Agencies A management-oriented, national trade organization representing the advertising agency business. American Marketing Association The world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. Chartered Institute of Marketing The professional body for marketing, representing 60,000 marketers worldwide. Direct Marketing Association Largest and oldest organization dedicated to direct marketing. Institute of Professionals in Advertising Mission: to serve, promote, and anticipate the collective interests of advertising agencies; and in particular to define, develop, and help maintain the highest possible standards of professional practice within the advertising business. National Mail Order Association Formed in 1972 to help small to midsize businesses and entrepreneurs that were involved, or wanted to become involved, in the area of Mail Order Marketing. Promax Organization for promotion and marketing executives in the electronic media. Sales and Marketing Executives International World's largest assn. of sales & marketing managers. Over 200,000 searchable articles covering all areas of sales and marketing

Demographics

Direct Response / Ad Copy

Market Research

Marketing on the Net

Organizations & Associations